Calls you never got back to
It rang at 4:50 on a Friday. You meant to call Monday. It's been three weeks and they're still cold - but they did call you first.
Lithic Revival
You're sitting on more work than you think.
Every trades business has a pile of people who already wanted to hire them. The call that came in while you were under a house. The estimate that went quiet. The customer from four years ago whose system has never been touched since. Lithic works back through that pile and turns the ones that are still real into jobs on your calendar.
Where the work is hiding
You already paid to get these people. Twice, usually.
You paid for the ad that made the phone ring. You paid a tech to go out and quote it. Then it went quiet and the money walked. Lithic goes back through four piles most shops never touch.
Estimates that went quiet
You went out, you priced it, they said they'd think about it. Half of those people never chose anyone else. They just got busy.
Customers who are due
The system you installed four years ago has never been serviced. They'd say yes if somebody asked. Nobody asks.
People waiting on the weather
They asked about AC in April and decided to wait. The first 95-degree day, they're going to call somebody.
Cancellations
The 2pm just cancelled. Fill it by lunch.
A cancellation is four hours of a tech sitting in a parking lot and a truck burning fuel for nothing. The moment a job drops off your schedule, Lithic already knows who is waiting nearby - the people who said “sometime this month,” the estimates in that ZIP code, the tune-up that got pushed.
It asks them in order, one at a time, until somebody says yes. You find out when the slot is full, not when it's empty.
Weather
It's going to be 96 on Tuesday. Book Monday.
When the first real heat wave lands, every shop in the county gets slammed on the same morning - and you end up turning away work you can't reach. Lithic watches the forecast and moves first.
- Friday
The forecast turns. Lithic finds everyone who asked about AC this spring and never booked.
- Friday, 4pm
They get a note that the heat is coming and there are still openings early next week.
- Monday
Your week is booked before the rush starts, at your normal rate, with no overtime.
- Tuesday
The phone rings all day. You're already full - and everyone else is quoting three weeks out.
Cold snaps work the same way in reverse, and so does the first frost for furnace quotes.
Timing
Nobody buys a furnace in June.
A follow-up that lands at the wrong time doesn't just get ignored - it burns the lead. Lithic picks the moment based on what the job was, how long it's been, and what the season is about to do. Furnace quotes go out before the first cold week. AC goes out before the first hot one. A tune-up reminder goes out when it's actually due.
What it sounds like
Like a person from your office. Not a robot with a coupon.
Short, specific, and about their actual job - not a blast that starts with “Hi [FIRST NAME].”
Lithic, for Maple Ridge · Friday 4:12 PM
Hi Dana - we quoted you back in April for the upstairs AC. Looks like it's hitting 96 Tuesday. We've still got a couple of slots Monday if you want it handled before it gets bad.
Dana · 4:26 PM
Oh man, yes. Is that price still good?
Lithic · 4:26 PM
Let me get Mike to confirm the number for you - he'll text you in a few minutes. Want me to hold Monday 8-10 in the meantime?
Illustrative. Note what it didn't do: it didn't re-quote the price. Anything involving money goes to a person.
The fine print
And it stays on the right side of the line.
This only works if it never feels like spam - to your customers or to a carrier. So the boring parts are handled for you, and you don't have to think about them.
- Only people who opted in. Nobody gets texted without a record of them saying yes.
- Never at a bad hour. Messages go out during normal daytime hours, wherever they are.
- Two messages, then it stops. No chasing, no fifth follow-up, no nagging your customers.
- One reply and a human takes over. The sequence ends the second they answer.
And underneath
All of it answers to one text thread.
Revival brings the old work back. Sites earns new demand. Call Rescue catches it. Lithic Admin is the layer you actually talk to.
See Lithic Admin